Somewhere there is a quote that I just can’t seem to find about how if you want to write a novel, first knit a sweater. I can’t recall who said this and can’t seem to find it on the internet, but I do well remember reading and understanding its meaning. If you are a knitter, you already understand the quote. Knitting anything requires patience and the absolute willingness to go back and tear out or discard your work to correct a mistake you never saw till 50 rows later. If you don’t tear back, that mistake, whether big...read more
We live in a world of social media overload. Just look at all the noise in your Facebook, Instagram, Twitter, and LinkedIn feeds. Words that come to mind are unwieldy, cumbersome, unmanageable, burdensome, uncontrollable, and useless. However, there is one way to cut through all the noise to obtain meaningful information. In fact, this will not only change your experience in a positive way but will shed new light on social media that will take it from frustrating to meaningful. So what is the secret sauce? Reintroduce yourself to the...read more
Okay, I know a handful of you are already cringing, because to you social media is synonymous with having a tooth pulled, or something even worse. But you’ve heard it a million times — or maybe several hundred times — and most of those might be from me: indie authors must use social media as part of their overall marketing strategy and marketing mix. REALLY! We’re not kidding. And keep this in mind: social media is simply about building relationships, and building a relationship to your author brand and your book is the...read more
A robust e-mail marketing program can be an author’s most affordable effective and affordable marketing tool. It allows you to have regular contact and build relationships with a group of people who are predisposed, by agreeing to have contact from you, to have interest in your books and products. It contains the key element of relevancy, which is the cornerstone of good marketing communication. By providing interesting, highly relevant, fresh content – which is more than simply advertising your wares or services – you can keep a list of...read more
So you want to write a children’s book? Don’t make any of these 6 common mistakes! If your children’s book is not selling, it has possibly run afoul of one of these extremely important and key elements. Writers often want to begin their writing career by writing a children’s book, which they perceive will be easier to write and sell than adult fiction or non-fiction. (In later articles, we will discuss the elements of composition that go into creating a great children’s book.) In reality, the genre of...read more
The world of publishing is rapidly changing. Large and venerated publishing companies are closing down or merging. With fewer players in the traditional publishing arena, first time writers and authors have a slight chance at best of having their manuscripts reviewed, and an even smaller chance that they will be accepted. Many publishing houses want authors to submit their manuscript accompanied by a marketing plan that includes substantial spending and time investment by the author, and might even require that the author already have a...read more
The simple truth is this: every person is a visionary with a unique story to tell.
Whether that story is your own autobiographical story, whether it is a work of fiction, whether poetry is your medium or whether you tell your story through art, music, dance or some other medium, we all have a story worth telling. If you have yearned to write a story or a book or to bring forward your voice in any form, this is your own soul path calling you to share who you are and what you have learned so far with others, not only for their benefit, but especially for your own. At all times, our own life is a wonderful tale worth telling.read more